A professional photographer prints on average 771 images. The number of proofs here has decreased while the number of the final prints rose. In 2010, professionals had printed 10% fewer samples, but 18% more final prints than in 2009. According to measurements of the provider for photo solutions ECCE TERRAM in the consumer area there are 70 online orders) and 130 print pictures (desktop client) ordered.
42% of the proofs of professional photographers and 70% of the actual images are outsourced. This is a growth of 27% and 25% compared to last year. Reasons for outsourcing of printing are the better quality, the often complicated image editing from home and the possibility of different formats and products. It is time saving, cost effective and often no suitable printer is available just to name some of the main reasons.
The NPD Group has contributed more data for the United States:
Looking at the different ways how pictures are printed, it is interesting to see that the online ordering with home delivery is most common in the age group of 18-29 year olds, while the average home printing does not play a role anymore.
Printing is Out
Like the previous figures showed – this time based on numbers by Lyra Research – most of U.S. consumers in 2009 did not print the majority of images. Only about 15% of users print more than half of the taken images. At the same time over 50% of users have not printed a single picture.
Taking into consideration the practice of taking pictures with the phone, it is even more extreme: in Asia in 2009 there were 1.8% of taken images printed. In Europe it is 1.5%, in North America only 0.3% of the shots. Lyra Research even assumes that these values will not change significantly until 2014.
Likewise, it is predicted that the area of home prints will further decline slightly from 35% today to 25% of the images by 2014. Benefiting in particular from this development will be the field of online printing with pickup in business and home delivery.
In the area of photo books is a shift expected to online ordering and pickup in the store (about 15% in 2010 to 25% in 2014). Here it should be mentioned, however, that, according to Lyra Research, the figures refer to worldwide consumer photo book production. There are key differences in the markets between Germany, UK, USA and markets such as Australia and New Zealand.
The importance of software for the photo industry plays an increasingly crucial role. Software features are becoming a selling point and drive the possibilities ahead with the pictures to make more than just to view pictures only. In particular, the applications on mobile phones will play a large role. 2009, there were still a total of 100,000 apps with 2 billion downloads for the iPhone. For this year, there were already 300,000 iPhone apps and there are expected to be more than 7 billion downloads. Then there are the other operating systems such as Android (100,000 apps,> 2 billion downloads), GetJar (75,000 apps, 1 billion downloads) or BlackBerry (10,000 apps, 1.5M downloads per day).
What does the future hold?
The pollsters, here in particular InfoTrends also have the issue of 3D in mind. They show a big difference between the U.S. and Europe. While in the U.S. 21% of consumers are interested in 3D, it is only 7% in Europe.
What trends will be important in the next years?
Each year 6Sight ask seven experts what trends will be important for the photo industry. New technologies for cameras and video functions are also considered to be important. The subject image administration or the idea of the “digital living room” is seen as not so important. As an important issue, however, social networking has been addressed. The 6Sight 2010 conference set the main subject as “Future of Imaging “with themes like 3D, augmented reality and not just social networks.