ECCE TERRAM presents novel architecture for digital photo ordering

Oldenburg, Germany/Atlanta, GA, January 27, 2010 – ECCE TERRAM is proud to present their new Architecture for Photo Solutions. In the past, a variety of order methods for photos on the Internet – the desktop client and online ordering – competed with each other, depending on the application and local conditions. While in some countries, such as Germany, 70% of all orders are handled via Desktop Clients whereas online ordering methods are preferred in other markets. As a result, consumers were faced with a confusion of varying order methods, each of which allowed consumers to order only some of the Photo Products available, and left providers with repeated costs in the support of products, functions, and content. With architecture for multiple order channels, ECCE TERRAM, the photo lab solutions specialist, shows a way out of this dilemma, giving lower support costs and higher revenue per customer.

One core – a variety of order methods

The Multi Order Channel Architecture (MOCA), part of the Photo2Lab Software Suite, allows Photo Labs and Retail Chains to support their products, marketing strategies, and order options centrally, thus serving all target groups equally, regardless of the ordering channel.

This novel system is based on the popular Qt framework from Nokia and the Google Frameworks and, over the course of 2010, will encompass all products, from photo prints, posters, and canvas to photo gifts to print products such as Photobooks and Photo books on Photo Paper, Cards, and Photo Calendars. Licensed content templates and user management will also be supported. Thus, the new solution unites all functions and product worlds which the Photo2Lab Software Suite supports today on a variety of platforms in a uniform technology.

The company will present the new architecture, using the example of a Desktop Client and a novel Web-based Ordering Solution for Photo Books, at the PMA, the international convention and trade show of the US Photo Marketing Association, from February 21 to 23, 2010 in Anaheim, California.

Social media and cooperative solution

This architecture offers many advantages over the stand-alone solutions usually found in the market. Not only is the support of products, templates, and content centrally handled for all order methods, there is also free exchange of data between the various platforms.

Thus, consumers can begin designing a photo album on their desktop as a project, upload it, and then share it with friends online, who can all work on the album together. Likewise, the finished album can be copied and partly changed by every invited user, so that the group work leads to a personalized photo album. This provides new options for gaining customers and increasing the revenue for every album created.

Designed album pages or complete Photobooks can also be made accessible to friends, who can add individual pages to their own Photobooks. Social media communities such as Twitter or Facebook are therefore integrated as a matter of course.

You can find more information at the PMA 2010, Anaheim, California, Booth C-1909-3.