6Sight 2011: Enchanting, Linking, Earning – Part 2

An interesting finding of Kawasaki’s is that Facebook and Twitter are both social media platforms but each one performs differently.

While mainly Twitter users post links and get traffic, you cannot get hardly any traffic from Facebook with the posting of links. Kawasaki calls Facebook the “Photograph Economy”, with over 100 – 150 million photos posted per day.

With this statistic in mind, Facebook can easily call itself the largest hub of digital photos. For photos you can get comments and the coveted “Likes it” on Facebook , while links are the ultimate goal on Twitter. Sites like StumpleUpon and smart brief on social media help with a few clicks every day to find the most popular links for sharing on your own Twitter page.

Kawasaki mentioned for easier handling of Twitter, the app Hibari and the website Tweetriver, which makes the sorting of important tweets for keywords easier. A simple trick that is considered by many as almost taboo is the repeated posting of tweets.

Guy Kawasaki shows vividly that he repeated the 5-position of the same links at intervals of 8 hours for every tweet and that he gets the same number of requests. It can certainly be very helpful to use this technique for your own account to achieve more traffic.

Social Imaging – The market of markets

In the concluding panel discussion, moderated by Guy Kawasaki, users discussed again about the benefits and developments in the social field of imaging. Just as outstanding is the development of the importance of smartphones for this area. Panelists Sachin Agarwal of Posterous indicated that 92% of all pictures put online now are images that were captured with such a multimedia device.

The trend goes towards simplification. Apps that automatically shoot and upload photographs onto Facebook or a relevant page as flickr.com, are on the rise. It is becoming too time consuming to upload photos from the camera memory card to the computer and then onto one site compared to upload it directly to sites like Facebook or Flickr.This is exactly the the problem in the photo publishing sector, because users increasingly do not want to spend the time to create photo albums anymore.

Robert Scoble of Building 43 reported about apps that allow their users to create an online album of photos from multiple users, and to create from these photos automatically multiple identical photo books without much time and expense.

And certainly, according to Frank Simon of ECCE TERRAM, is it an important to convince the people that memories are better kept in a printed album than in a Facebook album that was quickly thrown together. Remember that users are only looking at albums because of the inherent anonymity in front of their computer screen.

Quality over quantity

Contrary to all these developments and speculation that the daily upload of photos will be may soon more than 500 million or even a billion, the passionate photographer is still going more for quality rather than quantity.

Even if the developments are still so fast and crazy and sometimes so advanced that it is hard to believe, one would like to nod Marc Silver of Silver Studios, who says that a perfect picture for him is still the one printed and framed hanging on the living room wall.

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