Daily Deals – Hero or Villain?

Since the advent of the Daily Deal, there has been an ongoing discussions as to the value that daily deals bring to a retailer or service provider. The potential for new customer acquisition is exceptional, but do they make sense beyond that? Do we risk training the consumer to only shop for the lowest cost? Do we put our businesses at risk with large volume spikes and very low (or negative) profitability by chasing the total revenue generated by Daily Deals?

Read more →